I am currently reading the autobiography of Benjamin Franklin, the man that sadly many of today's generation know little more of except as the man on the one hundred dollar bill, made even more popular by the hip-hop phrase "gettin' those Benjamin's." Today, as I was driving to work, caught up in the hurried morning of my own simple life, munching food from a grocery store less than a mile from my house, checking emails on a hand held smartphone, cruising along at 80mph with the AC on, I passed a plumbing company truck emblazoned with Ben's image in cartoonish glee on the side. He was holding a wrench and stating himself as the punctual plumber. Now, Benjamin was an incredibly dedicated worker, leaving after many other shops closed up and arrived before those same shops opened, punctuality was in his ethics but seeing his image this morning and realizing a company which fixes leaky pipes and clogged toilets was using his image, one which hundreds of years after his life is one we Americans are quite familiar with, set me off a bit. In a time where people who were real and had lives of their own, people who did very important things with the short and drastically more difficult time that their lives truly were only to then be used by others to simply get a laugh or prove a point, make a rhyme or create an idiom or symbolic statement seemed demeaning and disrespectful to me. For a man who started the first reputible newspaper in America I felt that an injustice was being done to famous people of our past, people who should be revered rather than used for marketing ploys. How far is too far?
As I began to consider what really bothered me about it, I began to imagine Mr. Franklin riding shotgun with me on my way to work. He was aghast at the speed at which we were moving but inwardly tickled at the ride. He asked me questions about the modern world which all had simple answers to me but were enlightening him with every mile we traveled. Issues of science, politics, taxes, literature, media were conveyed and pondered, some with chuckles while others moved him to thoughtful silence. Electricity was a subject of great interest, moving from AC/DC to batteries, then cordless and hotpads, once the idea was implanted he seemed to follow along fairly well. But when we passed the plumbing truck he was speechless. At first he smiled, then looked at me with a saddened expression, I told him the country was a very different place now indeed, and he agreed with a sigh asking if we could stop off at an alehouse for a pint to calm his nerves. Luckily, I knew what he wanted and didn't ask google maps for the closest chain restaurant with that title, one known for their fried food and numerous flat screens. I figured that might be a bit too much.
I've seen this plumbing company's van around town with the cartoonish Mr. Franklin on the side panel and it made no sense to me. Nice to know I'm not the only one who thought it was out of place and disrespectful.
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